Chapter

12.10. Trends in Social Media*

From IntroductionToBusiness OP 8D04gAa

Concepts

1. What are the primary functions of a public relations department?

   "The Functions of a Public Relations Department\n\nPublic Relations Function Description\n\nEmployee and investor relations Maintaining positive relationships with employees, shareholders, and others

2. How does buzz marketing differ from ordinary word-of-mouth marketing?

   "Much of sales promotion and publicity is about creating buzz. Buzz marketing (or viral marketing) is intense word-of-mouth marketing. Word-of-mouth is essentially a linear process with information pa

3. How has social media changed promotion and marketing communication?

   "Advances in technology continue to change the marketing landscape. As you will see in the following sections, marketers are harnessing new technology to hone their marketing message and reach more cu

4. How do blogs, podcasts, and videos support promotion?

   "Promotion through Blogs\n\nBlogs provide marketers with a real-time dialogue with customers and an avenue to promote their products or services. A blog is an online journal with regularly updated con