Chapter

12.3. The Competitive World of Retailing*

From IntroductionToBusiness OP 8D04gAa

Concepts

1. What are the different kinds of retail operations?

   "Some 15 million Americans are engaged in retailing. Of this number, almost half work in service businesses such as barbershops, lawyers’ offices, and amusement parks. Although most retailers are invo

2. How does store atmosphere shape a retailer’s image?

   "In considering retailing as a distribution strategy (place in the 5Ps), it is important to understand that place includes more than channel members or logistics. It also includes atmospherics—the ima

3. How did Selfridges use creative retailing to attract shoppers?

   "To steer traffic to its flagship store in London, Selfridges sought divine intervention—that is, a 50-foot statue of Jesus. The small-scale replica of Rio de Janeiro’s famous monument gazed down on s