Chapter

3.7. Threats and Opportunities in the Global Marketplace*

From IntroductionToBusiness OP 8D04gAa

Concepts

1. How does countertrade work in international business?

   "Countertrade International trade does not always involve cash. Today, countertrade is a fast-growing way to conduct international business. In countertrade, part or all of the payment for goods or se

2. How can political conditions create threats and opportunities in global markets?

   "To be successful in a foreign market, companies must fully understand the foreign environment in which they plan to operate. Politics, cultural differences, and the economic environment can represent

3. How do cultural differences affect international business?

   "Central to any society is the common set of values shared by its citizens that determine what is socially acceptable. Culture underlies the family, educational system, religion, and social class syst

4. Why is the economic environment important when entering global markets?

   "The level of economic development varies considerably, ranging from countries where everyday survival is a struggle, such as Sudan and Eritrea, to countries that are highly developed, such as Switzer