Concept
What is recruitment branding?
IntroductionToBusiness OP 8D04gAa / 8.3. Employee Selection*
"Recruitment branding involves presenting an accurate and positive image of the firm to those being recruited. Carbone Smolan Agency (CSA) is a New York–based image consulting firm that assists in developing a recruitment branding strategy. The materials developed by CSA comprise a realistic job preview, which informs job candidates about organizational realities of the job and the firm so they can more accurately evaluate jobs and firm expectations concerning work assignments, performance standards, promotional opportunities, company culture, and many other characteristics of the job."
Related Ideas
- How do firms recruit applicants?IntroductionToBusiness OP 8D04gAa · Summary of Learning Outcomes
- How do organizations plan for, recruit, and select human resources?IntroductionToBusiness OP 8D04gAa · Summary of Learning Outcomes
- What terms describe recruitment, labor relations, and employee development?IntroductionToBusiness OP 8D04gAa · Summary of Learning Outcomes
- How have online recruiting and social networking changed employee recruitment?IntroductionToBusiness OP 8D04gAa · 8.2. Employee Recruitment*
- Why should firms treat job applicants like valued customers?IntroductionToBusiness OP 8D04gAa · 8.3. Employee Selection*
- How do firms attract applicants from the external labor market?IntroductionToBusiness OP 8D04gAa · 8.2. Employee Recruitment*
- What are the internal and external labor markets?IntroductionToBusiness OP 8D04gAa · 8.2. Employee Recruitment*
- Why are companies hiring employees for cultural and skills fit, and how could service unions grow?IntroductionToBusiness OP 8D04gAa · 8.10. Trends in Human Resource Management and Labor Relations*