Concept
How do online retailers and auctions use pricing strategies, and how do their pricing considerations compare with those of local retailers?
IntroductionToBusiness OP 8D04gAa / Critical Thinking Case
"4. Visit an online retailer such as Amazon.com (http://www.amazon.com) , PCConnection.com ( http://www.pcconnection.com ), or cvs.com (). At the site, try to identify examples of leader pricing, bundling, odd-even pricing, and other pricing strategies. Do online retailers have different pricing considerations than “real-world” retailers? Explain. 5. Do a search on Yahoo! ( http://www.yahoo.com ) for online auctions for a product you are interested in buying. Visit several auctions, and get an idea of how the product is priced. How do these prices compare with the price you might find in a local store? What pricing advantages or disadvantages do companies face in selling their products through online auctions? How do online auctions affect the pricing strategies of other companies? Why? 6. Pick a new consumer electronic product such as a digital camera, HDTV, or laptop computer. Then go to shopping bot http://www.dealio.com. Compare prices, information, and ease-of-use of the site. Report your findings to the class."
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