Why is the Super Bowl considered a major opportunity for advertisers and media companies?

"Critical Thinking Case Advertisers Score with the Super Bowl What sporting event is televised in 170 countries and has created a quasi–national holiday in the United States? The Super Bowl is considered by football fans as the ultimate game and known as the largest advertising opportunity for media companies that broadcast the game and companies that want to reach a large audience. The history of impactful advertising shown as part of Super Bowl viewing includes the famous 1984 Apple advertisement that “breaks” the PC wall. The ad was only shown once, but it is recognized as one of the most iconic moments in the history of advertising. In recent years companies have used football’s popularity and the Super Bowl as a global program to get their 498 Chapter 12 Distributing and Promoting Products and Services This OpenStax book is available for free at http://cnx.org/content/col25734/1.7"