What promotional research and campaign activities can help evaluate technology, personal selling, advertising, and promotional products?

"6. Go to the blogging search sites listed in the text and find personal blogs, both positive and negative, for a brand. Also report on a consumer good manufacturer’s blogging site. Was it appealing? Why or why not? (Technology) 7. The internet and technology has changed the world of promotion forever. Explain the meaning of this sentence. (Technology) 8. What advantages does personal selling offer over types of promotion? (Information) 9. Choose a current advertising campaign for a beverage product. Describe how the campaign uses different media to promote the product. Which media is used the most, and why? What other promotional strategies does the company use for the product? Evaluate the effectiveness of the campaign. Present your results to the class. (Information) 10. The Promotional Products Association International is a trade association of the promotional-products industry. Its website, http://www.ppai.org , provides an introduction to promotional products and how they are used in marketing. Read its FAQ page and the Industry Sales Volume statistics (both reached through the Education link). Then go to the Resources and Technology section, then case studies, and link to the most recent Golden Pyramid Competition. Choose three to four winners from different categories. Now prepare a short report on the role of promotional products in the promotional mix. Include the examples you selected, and explain how the products helped the company reach its objective. (Technology)"