What topics are covered in this chapter?

"Introduction Learning Outcomes After reading this chapter, you should be able to answer these questions: What is the marketing concept and relationship-building? How do managers create a marketing strategy? What is the marketing mix? How do consumers and organizations make buying decisions? What are the five basic forms of consumer and business market segmentation? What is a product, and how is it classified? How do organizations create new products? What are the stages of the product life cycle? What strategies are used for pricing products, and what are the future trends? What trends are occurring in products and pricing?"