Concept
How do public relations activities build a positive organizational image?
IntroductionToBusiness OP 8D04gAa / Preparing for Tomorrow's Workplace Skills
"paid for by the company. Public relations departments furnish company speakers for business and civic clubs, write speeches for corporate officers, and encourage employees to take active roles in civic groups. These activities help build a positive image for an organization and create buzz, which is a good backdrop for selling its products."
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