"Why do we use your personal data (by reference to the use cases set out in the Privacy Notice)\n\nLawful basis\n\nTo conduct our business\n\nContract performance (if our contract is entered into with an individual) and in all other cases, legitimate interests (to enable us to perform our obligations and provide our website, the data provided via the Goldhub and wider research, analysis, commentary and insights on the gold market and wider services to you).\n\nTo provide communications (about updates and changes) and to provide technical support\n\nContract performance (if our contract is entered into with an individual) and in all other cases, legitimate interests (to enable us to perform our obligations and provide our services to you).\n\nTo allow use of the interactive features of our website and for business development and analytics\n\nLegitimate interests (to enable us to promote and develop our business based on feedback and to allow us to improve our services).\n\nTo ensure our websites/applications content (including that on Goldhub) is relevant and to maintain the security of our website\n\nLegitimate interests (to allow us to improve our services).\n\nTo provide marketing materials and for advertising\n\nConsent or legitimate interest where we are not required to rely on consent (to keep you updated with news in relation to our products and services, to engage with stakeholders and professional contacts and to market content relevant to you).\n\nFor business development and market analysis\n\nLegitimate interest (to develop our business and support the development of the tools available on this site and the Goldhub).\n\nIn connection with legal or regulatory obligations and to manage claims\n\nLegal obligations, legitimate interests (to cooperate with law enforcement and regulatory authorities). With respect to special categories of personal data, we will usually rely on legal claims, substantial public interests (processing for the prevention and detection of fraud/crime) or very rarely where necessary, explicit consent.\n\nTo reorganise or make changes to our organisation\n\nLegitimate interests (in order to allow us to change our business)."