Ideas in this flowchart

• How to make non-boring or non-generic graphic designs
• Issues with current designs
• IKEA advert lacks originality
• McDonald's Ave design is bland
• Sunscreen design is generic
• Solution: Use visual metaphors
• Visual metaphors add cleverness and memorability
• Revised IKEA design is witty
• Revised McDonald's design is memorable
• Revised sunscreen design demonstrates protection
• Visual metaphors applicable beyond marketing