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Zeal as a brand should we still be paying for SEO and peddits? Let me ask you something first. Do you Google anymore? Hardly. Exactly. Most people don't. They ask for a lot, charge you a bit of publicity and they get one answer, not a page of licks. So if you're still paying to rank on Google, you're paying to show up somewhere your customer isn't looking anymore. So here's what to do instead in four simple steps. Say you sell Stanley Cox. So step one is answer the exact question your customer is asking, not the best water bottles. Answer this. Does Stanley keep drinks cold for 12 hours? One question, one care answer. Step two, own one topic completely. Stanley doesn't talk about everything. They own hydration. AI recommends the most authoritative voice in a space, not the most popular one. Step three, use the language your customer actually uses, not hydration vessel. Stanley Cup. AI pulls answers, return the way real people talk. And the last step is GEO on top of all of that. So structure everything you publish, so AI can read it, understand it and say your brand name out loud in one answer. Fear headings, lyrics and tenses, no fluff between the question and the answer. That's how you stop paying to be found and start being the answer. That's actually really simple. It is.

Zeal as a brand should we still be paying for SEO and peddits? Let me ask you something first. Do you Google anymore? Hardly. Exactly. Most people don't. They…

Ideas in this flowchart

  • Zeal's SEO Strategy
  • Current SEO Practices
  • Paying for SEO and Peddits
  • Ineffectiveness of Google Ranking
  • Alternative Strategy
  • Answer Customer Questions
  • Own One Topic Completely
  • Use Customer Language
  • Structure for AI
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Zeal as a brand should we still be paying for SEO and peddits? Let me ask you something first. Do you Google anymore? Hardly. Exactly. Most people don't. They ask for a lot, charge you a bit of publicity and they get one answer, not a page of licks. So if you're still paying to rank on Google, you're paying to show up somewhere your customer isn't looking anymore. So here's what to do instead in four simple steps. Say you sell Stanley Cox. So step one is answer the exact question your customer is asking, not the best water bottles. Answer this. Does Stanley keep drinks cold for 12 hours? One question, one care answer. Step two, own one topic completely. Stanley doesn't talk about everything. They own hydration. AI recommends the most authoritative voice in a space, not the most popular one. Step three, use the language your customer actually uses, not hydration vessel. Stanley Cup. AI pulls answers, return the way real people talk. And the last step is GEO on top of all of that. So structure everything you publish, so AI can read it, understand it and say your brand name out loud in one answer. Fear headings, lyrics and tenses, no fluff between the question and the answer. That's how you stop paying to be found and start being the answer. That's actually really simple. It is.

"Zeal as a brand should we still be paying for SEO and peddits?"

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