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Steven Bartlett has 5 million followers while his company Flight Story only has 17,000. Layla Homozy has 1.5 million followers while Acquisition.com only has 28,000. And Gary Vee has 11.7 million followers while VaynerMedia only has 284,000 followers. They are all intentionally building a personal brand because they know that people follow people, not businesses. When people trust you, they trust what you build. So if you're building a business, but you are not building a personal brand, you are ignoring one of the biggest opportunities there is right now.

Steven Bartlett has 5 million followers while his company Flight Story only has 17,000. Layla Homozy has 1.5 million followers while Acquisition.com only has 2…