Bifalgorithm post · IntroductionToBusiness OP 8D04gAa · 2026-10-07-36573 · 5. About the authors

Who are the senior contributing authors of this book?

Who are the senior contributing authors of this book? (IntroductionToBusiness OP 8D04gAa · 2026-10-07-36573 · 5. About the authors) — "Senior contributing auth…

Ideas in this flowchart

  • Senior contributing authors
  • Lawrence J. Gitman — San Diego State University, Emeritus
  • Gitman has published more than fifty articles and numerous best-selling college textbooks.
  • His books have been used by more than two million college students.
  • Gitman is a CFP®, academic leader, journal editor, and graduate of Purdue University, the University of Dayton, and the University of Cincinnati.
  • Carl McDaniel — University of Texas at Arlington
  • McDaniel has more than forty years of experience, numerous teaching awards, and thirty-two years as chair of the marketing department.
  • He has published marketing research and authored more than fifty textbooks in marketing and business.
  • Amit Shah — Frostburg State University
  • Shah is a management professor and Center director with more than twenty years of industry and academic experience.
  • He has published more than sixty refereed articles, conducted organizational training, and received several teaching, research, and service awards.
  • Shah has led professional organizations and supports business, nonprofit, and government organizations through management development workshops.
  • Monique Reece — founder and CEO of MarketSmarter
  • Reece has more than twenty years of marketing and executive management experience with large corporations and entrepreneurial businesses.
  • She has taught executive education and executive MBA courses, published hundreds of articles, and authored four books.
  • Linda Koffel — Houston Community College
  • Koffel teaches at Houston Community College, has received a prestigious NISOD teaching award, and helped develop marketing and entrepreneurial curricula.
  • Bethann Talsma — Davenport University and Grand Rapids Community College
  • Talsma founded Platinum Properties and manages its property procurement, tenants, projects, and administration.
  • She teaches business and Microsoft Office courses and facilitates corporate training in Microsoft Office and Google applications.
  • James C. Hyatt — University of the Cumberlands
  • Hyatt teaches graduate courses in computer and information sciences and has taught business, technology, and analytics.
  • He has published in business, technology, and leadership journals and consults in business, technology, and analytics.
Feed/

Who are the senior contributing authors of this book?

No cover

Channel

IntroductionToBusiness OP 8D04gAa · 2026-10-07-36573

1 page

"Senior contributing authors Lawrence J. Gitman, San Diego State University - Emeritus Lawrence J. Gitman is a prolific author, with over fifty published articles and a number of best-selling college textbooks (some with coauthors). In addition to this book, his works include Personal Financial Planning, Fourteenth Edition (2017), PFIN 6 (2018) , Fundamentals of Investing, Thirteenth Edition, (2017), Principles of Managerial Finance, Fourteenth Edition (2015), and Principles of Managerial Finance, Brief, Seventh Edition (2015). His books have been used by more than two million college students. Dr. Gitman is a CFP® and has served as a member of the Certified Financial Planner Board of Standards and as an associate editor of several academic journals. He has also served as president of a number of academic organizations, including the Academy of Financial Services, the Midwest Finance Association, and the Financial Management Association National Honor Society. Professor Gitman earned degrees from Purdue University (B.S. in Industrial Management), the University of Dayton (MBA), and the University of Cincinnati (PhD in Finance).\n\nCarl McDaniel, University of Texas, Arlington Carl McDaniel’s career has spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. He was the chair of the University of Texas at Arlington marketing department for 32 year, and now teaches executive MBA courses locally and in China. McDaniel’s research has appeared in such publications as the Journal of Marketing , Journal of Business Research , Journal of the Academy of Marketing Science , and California Management Review . He has also authored over 50 textbooks in marketing and business. He has a bachelor’s degree from the University of Arkansas and a master’s degree and doctorate from Arizona State University.\n\nAmit Shah, Frostburg State University Amit Shah is professor of management and director of the Center for Community Partnerships at Frostburg State University (FSU) in Maryland. He has over 20 years of experience in industry and academia. Dr. Shah has taught a variety of business courses including management, strategic management, and international business. He has published over 60 referreed articles in various journals and published proceedings and has conducted training for various organizations in the area of business and strategy. In his capacity as Center director, he works with various small-to-medium-size organizations — for profit, nonprofit, and government agencies — in organizing management development workshops and training. He has received several awards including Frostburg State University's Outstanding Faculty Service Award, the FSU College of Business's Outstanding Faculty Research Award, and Outstanding SAM Student Chapter Advisor Award. He has also served as president of the Southeastern Chapters of the Decision Sciences Institute and president of the Institute for Operations Research and Management Sciences. When he is not in his classroom or engaged in community service, Dr. Shah enjoys being an entrepreneur serving coffee at Mountain City Coffeehouse and Creamery, which he owns with his wife.\n\nMonique Reece Monique Reece is the founder and CEO of MarketSmarter, a marketing consulting and training firm that helps companies improve strategy and implement real-time business planning processes to develop a culture of execution. She has more than 20 years of marketing and executive management experience working with both Fortune 100 companies and fast-growing entrepreneurial businesses. Professor Reece formerly served as Executive Vice President at Jones Knowledge and as Director of Global Market Development at Avaya. Monique has served as an Executive Education faculty member at the Daniels College of Business, University of Denver, and as an Adjunct Professor at the Institute for Leadership and Organizational Performance where she taught marketing and customer experience in the Executive MBA program. She has published hundreds of articles and is the author of four books. Monique is also a frequent speaker for industry conferences such as the American Marketing Association and Inc. Magazine .\n\nLinda Koffel, Houston Community College Linda Koffel has been teaching at Houston Community College. She is a winner of the Consortium of Community Colleges for Innovation, a prestigious NISOD award for teaching. She taught in the Goldman Sachs 10,000 Small Businesses program; is a certified Ice House Entrepreneurial Program professor; and has her own business. Linda Koffel played a key role in the design and development of cutting-edge marketing and entrepreneurial curriculum at Houston Community College.\n\nBethann Talsma, Davenport University and Grand Rapids Community College Bethann Talsma is the founder of Platinum Properties, an income property business that provides housing in Grand Rapids, Michigan. She has more than 15 years of experience managing all operations including property procurement, tenant interaction, project management, and administration. Under her leadership the business has experienced steady growth and increased profits. Bethann also serves as an adjunct instructor at both Grand Rapids Community College and Davenport University where she teaches general business courses and Microsoft Office applications, bringing real-life examples to the classroom. In addition, Bethann facilitates corporate trainings for Microsoft Office and Google applications.\n\nJames C. Hyatt, University of The Cumberlands Professor Hyatt serves the University of the Cumberlands teaching graduate courses for the School of Computer and Information Sciences, Executive Programs. He has served as an Assistant Professor at Fort Hays State University and Ashford University, where he taught Business, Technology and Analytics Courses. He has published in Business, Technology and Leadership journals and serves on International Committees. Professor Hyatt has extensive experience in Business, Technology and Analytics consulting. Professor Hyatt received his Ph.D. in Information Systems Management from Walden University and also holds degrees from Fort Hays State University and Southern Utah University."

Flowchart preview
👍
0
0 comments0 shares

Sign in to view and post comments.