Ideas in this flowchart

• An organization’s mission is formalized through its mission statement.
• A mission statement states the organization’s purpose and reason for existing.
• The three parts of a mission statement are purpose, value, and action.
• Twitter illustrates how a mission statement can formalize an organization’s direction.
• Purpose identifies why the organization exists.
• Value expresses the beliefs that guide the organization.
• Action describes what the organization intends to do.
• Twitter’s mission is to give everyone the power to create and share ideas and information instantly, without barriers.
• Twitter’s values emphasize free expression and the power of every voice to impact the world.
• Twitter’s strategy is to reach the world’s largest daily audience, connect people through information-sharing products, and become a top revenue-generating Internet company.
• Twitter combines its mission and values to bring together a diverse worldwide workforce that fulfills its strategy.
• Tactical and operational plans and goals should clearly support the organization’s mission statement.