Bifalgorithm post · IntroductionToBusiness OP 8D04gAa · 2026-10-07-36573 · 11.5. Market Segmentation*

How do business markets differ from consumer markets?

How do business markets differ from consumer markets? (IntroductionToBusiness OP 8D04gAa · 2026-10-07-36573 · 11.5. Market Segmentation*) — "The main differenc…

Ideas in this flowchart

  • Principales diferencias entre los mercados de consumidores y los mercados empresariales
  • Volumen de compra
  • Los clientes empresariales compran cantidades mucho mayores que los consumidores.
  • Mars compra muchos camiones de azúcar para producir un día de M&M’s.
  • Home Depot compra miles de baterías cada día para revenderlas a los consumidores.
  • El gobierno federal utiliza y compra millones de bolígrafos cada día.
  • Número de clientes
  • Los especialistas en marketing empresarial suelen tener muchos menos clientes que los especialistas en marketing de consumo.
  • Esto facilita identificar a los compradores potenciales y supervisar sus necesidades actuales.
  • Hay muchos menos clientes para las empresas de aviones o grúas industriales que para las empresas de bienes de consumo, que atienden a más de 125 millones de hogares estadounidenses.
  • Ubicación de los compradores
  • Los clientes empresariales tienden a estar mucho más concentrados geográficamente que los consumidores.
  • La industria informática se concentra en Silicon Valley y otras zonas; la fabricación de aeronaves se concentra en Seattle, St. Louis y Dallas/Fort Worth.
  • Los proveedores suelen ubicarse cerca de los fabricantes para reducir los costos de distribución y facilitar la comunicación.
  • Distribución directa
  • Las ventas empresariales suelen realizarse directamente al comprador porque implican grandes cantidades o artículos hechos a medida, como maquinaria pesada.
  • Los bienes de consumo suelen venderse mediante intermediarios, como mayoristas y minoristas.
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How do business markets differ from consumer markets?

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IntroductionToBusiness OP 8D04gAa · 2026-10-07-36573

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"The main differences between consumer markets and business markets include the following: 1. Purchase volume: Business customers buy in much larger quantities than consumers. Mars must purchase many truckloads of sugar to make one day’s output of M&Ms. Home Depot buys thousands of batteries each day for resale to consumers. The federal government must use (and purchase) millions of pens each day. 2. Number of customers: Business marketers usually have far fewer customers than consumer marketers. As a result, it is much easier to identify prospective buyers and monitor current needs. For example, there are far fewer customers for airplanes or industrial crane companies than there are for consumer goods companies since there are more than 125 million consumer households in the United States. 3. Location of buyers: Business customers tend to be much more geographically concentrated than consumers. The computer industry is concentrated in Silicon Valley and a few other areas. Aircraft manufacturing is found in Seattle, Washington; St. Louis, Missouri; and Dallas/Fort Worth, Texas. Suppliers to these manufacturers often locate close to the manufacturers to lower distribution costs and facilitate communication. 4. Direct distribution: Business sales tend to be made directly to the buyer because such sales frequently involve large quantities or custom-made items such as heavy machinery. Consumer goods are more likely to be sold through intermediaries such as wholesalers and retailers."

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