Ideas in this flowchart

• Consumer products are classified into categories to help marketers define target markets.
• Products bought by the end user are called consumer products.
• Examples include electric razors, sandwiches, cars, stereos, magazines, and houses.
• Consumer products can be classified by how long they last.
• Consumer nondurables are used up after purchase.
• Examples include Nexxus shampoo and Lay’s potato chips.
• Consumer durables last for a long time.
• Examples include Whirlpool washing machines and Apple computers.
• Consumer products can also be classified by the effort consumers make to acquire them.
• Unsought products are one major category of consumer products.
• Convenience products are one major category of consumer products.
• Shopping products are one major category of consumer products.
• Specialty products are one major category of consumer products.
• The four effort-based categories are summarized in a table.