Ideas in this flowchart

• Product management develops and implements marketing strategies for products and brands.
• A product manager is responsible for a specific product or brand.
• The role includes creating and implementing a complete strategy and marketing program.
• Companies may manage numerous brands within the same product category.
• Those brands can differ in target markets, brand names, and attributes.
• Product management first appeared at Procter & Gamble in 1929.
• Camay was a new company soap that was not performing well.
• A young executive was assigned to focus exclusively on developing and promoting Camay.
• The executive succeeded in improving the product's performance.
• Procter & Gamble soon added other product managers.
• Many firms, especially consumer products companies, later established product management organizations.