Ideas in this flowchart

• Core marketing concepts related to products, customers, markets, and promotion
• A product is a good, service, or idea that creates value for the customer.
• Perceived product attributes and benefits contribute to the value created for customers.
• Shopping products are purchased after considerable planning and comparison.
• Shopping-product comparisons may occur between brands and between stores.
• Relationship marketing focuses on creating long-term customer partnerships.
• It builds partnerships by providing value and customer satisfaction.
• Reference groups influence buyer behavior.
• Reference groups may be formal or informal.
• Psychographic segmentation differentiates markets by personality or lifestyle.
• Promotion strategy is the unique combination of promotional methods used to stimulate the target market to buy a product.
• The promotion strategy may include personal selling, traditional advertising, publicity, sales promotion, social media, and e-commerce.
• Promotion strategy is sometimes referred to as the promotion mix.