Bifalgorithm post · IntroductionToBusiness OP 8D04gAa · 2026-10-07-36573 · 12.7. The Importance of Personal Selling*

How does audience selectivity guide media selection?

How does audience selectivity guide media selection? (IntroductionToBusiness OP 8D04gAa · 2026-10-07-36573 · 12.7. The Importance of Personal Selling*) — "Medi…

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  • Media selection matches the advertising medium with the product’s target market.
  • Audience selectivity is a medium’s ability to reach a precisely defined market.
  • Some media vehicles appeal to a wide cross section of the population.
  • Other media vehicles appeal to very specific groups.
  • General newspapers and network television are examples of broadly appealing media.
  • Brides, Popular Mechanics, Architectural Digest, MTV, ESPN, and Christian radio stations target specific groups.
  • To reach teenage females, marketers might select Seventeen magazine.
  • To reach consumers over 50 years old, marketers may choose AARP: The Magazine.
  • Marketers must consider which social media platforms are most likely to reach the targeted market.
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How does audience selectivity guide media selection?

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IntroductionToBusiness OP 8D04gAa · 2026-10-07-36573

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"Media selection is also a matter of matching the advertising medium with the product’s target market. If marketers are trying to reach teenage females, they might select Seventeen magazine. If they are trying to reach consumers over 50 years old, they may choose AARP: The Magazine. A medium’s ability to reach a precisely defined market is its audience selectivity. Some media vehicles, such as general newspapers and network television, appeal to a wide cross section of the population. Others—such as Brides, Popular Mechanics, Architectural Digest, MTV, ESPN, and Christian radio stations—appeal to very specific groups. Marketers must also consider utilizing various social media platforms and which platforms are most likely to reach the targeted market."

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