Ideas in this flowchart

• Advertising and related promotional communication
• Advertising is any paid form of nonpersonal presentation by an identified sponsor.
• Advertising media are the channels through which advertising reaches prospective customers.
• Advertising media include newspapers, magazines, radio, television, outdoor advertising, direct mail, social media, and the internet.
• An advertising medium's reach is its ability to reach a precisely defined market.
• Cost per thousand contacts is the cost of reaching 1,000 members of the target market.
• Advertising frequency is the number of times an individual is exposed to an advertising message.
• Public relations is communication or activity designed to win goodwill or prestige for a company or person.
• Publicity is information about a company or product that appears in the news media without direct payment by the company.