Ideas in this flowchart

• Marketing and sales concepts
• Reach is the number of different target consumers exposed to a commercial at least once.
• Reach is measured during a specific period, usually four weeks.
• Sales promotion consists of marketing events or sales efforts that stimulate buying.
• Sales promotion does not include advertising, personal selling, or public relations.
• Sales prospects are the companies and people most likely to buy a seller’s offerings.
• Social media is a relatively new marketing channel.
• Social media includes platforms such as Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
• Reach focuses on target consumers exposed to a commercial.
• Sales promotion focuses on stimulating buying through marketing events or sales efforts.