Bifalgorithm post · IntroductionToBusiness OP 8D04gAa · 2026-10-07-36573 · Summary of Learning Outcomes
What is the nature and function of distribution and wholesaling?
What is the nature and function of distribution and wholesaling? (IntroductionToBusiness OP 8D04gAa · 2026-10-07-36573 · Summary of Learning Outcomes) — "Distr…
Ideas in this flowchart
- Distribution (place) manages the acquisition, movement, and delivery of goods and services.
- It manages raw-material acquisition by factories and product movement from producers to business users and consumers.
- Place activities
- Location selection, store layout, atmosphere, and image-building
- Inventory management
- Transportation
- Logistics is usually managed by marketing and forms part of the supply chain.
- Distribution channels are marketing entities through which goods and services pass from producers to end users.
- Distribution systems manage the physical transfer of goods and services and legal ownership at each stage.
- Channels reduce the number of transactions and ease the flow of goods.
- Wholesalers sell finished products to retailers and institutions such as manufacturers, schools, and hospitals.
- The two main types of wholesalers are merchant wholesalers and agents and brokers.
- Merchant wholesalers buy from manufacturers and sell to other businesses.
- Agents and brokers provide independent buying and selling services, receive commissions, and do not take ownership of merchandise.
- Retailers sell goods to consumers and industrial users for their own consumption.
