Chapter

12.1. The Nature and Functions of Distribution (Place)*

From IntroductionToBusiness OP 8D04gAa

Concepts

1. What is the nature and function of distribution and supply-chain management?

   "Understanding how the supply chain works to increase efficiency and customer satisfaction, marketers must also develop tactics for promotion, the last element of the marketing mix. Promotion is compr

2. Who are the marketing intermediaries in a distribution channel?

   "Marketing Intermediaries in the Distribution Channel\n\nA distribution channel is made up of marketing intermediaries, or organizations that assist in moving goods and services from producers to end

3. How can nontraditional distribution channels help firms reach customers?

   "Nontraditional Channels\n\nOften nontraditional channel arrangements help differentiate a firm’s product from the competition. For example, manufacturers may decide to use nontraditional channels suc

4. How do distribution channels reduce transactions and ease the flow of goods?

   "The Functions of Distribution Channels\n\nWhy do distribution channels exist? Why can’t every firm sell its products directly to the end user or consumer? Why are go-betweens needed? Channels serve a