Chapter

12.11. Trends in E-Commerce*

From IntroductionToBusiness OP 8D04gAa

Concepts

1. How are entrepreneurs using YouTube to connect with customers?

   "Many people now log in to YouTube to watch videos on a particular product and how the product can be used. Entrepreneurs and other small-business owners have made extensive use of YouTube to provide

2. What is e-commerce, and how has it affected the retail sector?

   "E-commerce is related to social media and other new online platforms because it utilizes the internet for marketing communication. E-commerce refers to the development and maintenance of a company’s

3. How is Walmart using e-commerce and technology to compete in retailing?

   "After a slow start, the world’s largest retailer, Walmart, has begun moving into e-retailing in a big way. It is now in almost every major category of web-related consumer commerce. It is estimated t