Chapter

12.4. Using Supply Chain Management to Increase Efficiency and Customer Satisfaction*

From IntroductionToBusiness OP 8D04gAa

Concepts

1. How can supply-chain management increase efficiency and customer satisfaction?

   "Distribution (place) is an important part of the marketing mix. Retailers don’t sell products they can’t deliver, and salespeople don’t (or shouldn’t) promise deliveries they can’t make. Late deliver

2. What are the dual roles and key responsibilities of supply-chain management?

   "Today, supply-chain management plays a dual role: first, as a communicator of customer demand that extends from the point of sale all the way back to the supplier, and second, as a physical flow proc

3. How does distribution differ for services?

   "Because supply-chain managers play such a major role in both cost control and customer satisfaction, they are more valuable than ever. For products that are services, the distribution channel is base