Concept
How can company websites and marketing publications support advertising and customer relationship strategies?
IntroductionToBusiness OP 8D04gAa / Working the Net
"5. The Zenith Media site at http://www.zenithmedia.com is a good place to find links to internet resources on advertising. Research the leading brands listed on the site. Pick three of the company sites listed, and review them using the concepts in this chapter. 6. Go to the Sales and Marketing magazine site at http://www.salesandmarketing.com . Read several of the free recent articles from the magazine as well as online exclusives, and prepare a brief report on current trends in one of the following topics: sales strategies, marketing strategies, customer relationships, or training. Also check out their new blog, “Closers.” What is your opinion of this blog?"
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