How can entrepreneurs use guerrilla marketing and press releases to promote their businesses?

"7. Entrepreneurs and small businesses don’t always have big sales promotion budgets. The Guerrilla Marketing page at http://www.gmarketing.com has many practical ideas for those with big ideas but small budgets. After exploring the site, explain the concept of guerrilla marketing. Then list five ideas or tips that appeal to you, and summarize why they are good marketing strategies. 8. Press releases are a way to get free publicity for your company and products. Visit the following site to learn how to write a press release: http://www.press-release-examples.com. Was this helpful, and why? Develop a short “how-to” guide on press releases for your classmates. Then write a press release that announces the opening of your new health food restaurant, Zen Foods, located just two blocks from campus."