Chapter

12.9. Public Relations Helps Build Goodwill*

From IntroductionToBusiness OP 8D04gAa

Concepts

1. How does public relations fit into the promotional mix?

   "Like sales promotion, public relations can be a vital part of the promotional mix. Public relations is any communication or activity designed to win goodwill or prestige for a company or person. This

2. What activities do public relations departments use to build goodwill?

   "Public relations includes many other activities, such as lobbying, event planning, acting as a press agent, managing internal communication, and coordinating crisis management for communications. Nat

3. What are the functions of a public relations department?

   "Public relations departments may perform any or all of the functions described in Table 12.3. Press relations involves placing positive, newsworthy information in the news media to attract attention