Concept
How does public relations fit into the promotional mix?
IntroductionToBusiness OP 8D04gAa / 12.9. Public Relations Helps Build Goodwill*
"Like sales promotion, public relations can be a vital part of the promotional mix. Public relations is any communication or activity designed to win goodwill or prestige for a company or person. This could include publicity, information about a company or product that appears in the news media and is not directly paid for by the company. Publicity can be good or bad. Reports of children overeating fast food, which can lead to obesity, is an example of negative publicity."
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