Concept
What are the functions of a public relations department?
IntroductionToBusiness OP 8D04gAa / 12.9. Public Relations Helps Build Goodwill*
"Public relations departments may perform any or all of the functions described in Table 12.3. Press relations involves placing positive, newsworthy information in the news media to attract attention to a product, a service, or a person associated with the firm or institution. Product publicity involves publicizing specific products or services. Corporate communications involves creating internal and external messages to promote a positive image of the firm or institution. Public affairs involves building and maintaining national or local community relations. Lobbying involves influencing legislators and government officials to promote or defeat legislation and regulation."
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