Concept
How do advertising media reach and influence target audiences?
IntroductionToBusiness OP 8D04gAa / Glossary
"Any paid form of nonpersonal presentation by an identified sponsor. The channels through which advertising is carried to prospective customers; includes newspapers, magazines, radio, television, outdoor advertising, direct mail, social media, and the internet. An advertising medium’s ability to reach a precisely defined market. Cost per thousand contacts is a term used in expressing advertising costs; refers to the cost of reaching 1,000 members of the target market. The number of times an individual is exposed to an advertising message. Any communication or activity designed to win goodwill or prestige for a company or person. Information about a company or product that appears in the news media and is not directly paid for by the company."
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