Concept
What are the 5Ps and the main elements of a promotional strategy?
IntroductionToBusiness OP 8D04gAa / Glossary
"The traditional 4Ps of marketing: product, price, promotion, and place (distribution), now with packaging added as a key marketing component. The attempt by marketers to inform, persuade, or remind consumers and industrial users to engage in the exchange process. The combination of advertising, personal selling, sales promotion, and public relations used to promote a product. The careful coordination of all promotional activities—media advertising, sales promotion, personal selling, and public relations, as well as direct marketing, packaging, and other forms of promotion—to produce a consistent, unified message that is customer focused."
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