Concept
How do personal selling, prospecting, and e-commerce support marketing exchanges?
IntroductionToBusiness OP 8D04gAa / Glossary
"E-commerce refers to the development and maintenance of a company’s website and the facilitation of commerce on the website, such as the ability for customers to order products online and other activities. A face-to-face sales presentation to a prospective customer. The process of looking for sales prospects. Inquiries used by salespeople to separate prospects from those who do not have the potential to buy. Salespeople who represent noncompeting manufacturers; function as independent agents rather than as salaried employees of the manufacturers."
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