Chapter

Distributing and Promoting Products and Services

From IntroductionToBusiness OP 8D04gAa

Concepts

Sub-chapters

• Introduction*
• 12.1. The Nature and Functions of Distribution (Place)*
• 12.2. Wholesaling*
• 12.3. The Competitive World of Retailing*
• 12.4. Using Supply Chain Management to Increase Efficiency and Customer Satisfaction*
• 12.5. Promotion Strategy*
• 12.6. The Huge Impact of Advertising*
• 12.7. The Importance of Personal Selling*
• 12.8. Sales Promotion*
• 12.9. Public Relations Helps Build Goodwill*
• 12.10. Trends in Social Media*
• 12.11. Trends in E-Commerce*
• Glossary
• Summary of Learning Outcomes
• Summary of Learning Outcomes
• Preparing for Tomorrow's Workplace Skills
• Preparing for Tomorrow's Workplace Skills
• Ethics Activity
• Ethics Activity
• Working the Net
• Working the Net
• Critical Thinking Case
• Critical Thinking Case
• Hot Links Address Book
• Hot Links Address Book